Popular budget e-commerce platforms Temu and Shein are set to increase prices for U.S. customers starting April 25, citing rising costs tied to new trade rules and tariffs.
The changes follow a major shake-up in U.S. trade policy. A new 145% tariff on many Chinese imports and the end of a rule that allowed duty-free shipping for packages under $800 are forcing the companies to rethink their low-price strategies. Both platforms built their success offering ultra-cheap goods shipped directly from overseas, often bypassing traditional customs fees.
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