Ads for Tesco’s Plant Chef burgers have been banned over “misleading” claims that the products could make a positive difference to the environment compared with their meat equivalents.
The TV, video on demand, radio, press, Twitter and website ads in October and November featured a woman about to eat a burger while hearing the words on television: “The planet is continuing to warm,” after which a voice-over said: “Now that’s not what Zoe likes to hear, but she’s gonna roll up her sleeves and do her bit … and there it is, a delicious Tesco Plant Chef burger.
“We’ve lowered the price of dozens of our Plant Chef products because a little swap can make a difference to the planet.”
