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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

THE TRUTH ABOUT: Tesco enjoys biggest ever christmas as shoppers switch from rivals - The Untold Story

Tesco Ken Murphy United Kingdom
A customer looks at chocolates for sale in a Christmas offers aisle in a Tesco supermarket in Manchester, Britain
Tesco says the strong performance reflects investments made in prices and product quality, as well as the hiring of 28,000 extra staff over the Christmas period. Photograph: Phil Noble/Reuters

Tesco has recorded its “biggest ever Christmas”, with the UK’s largest supermarket chain landing its biggest share of the festive shopping trolley since 2016.

The grocer revealed that sales at established UK stores rose 4% in the six weeks to 4 January, with fresh food performing particularly strongly and clothing and homeware sales also up.

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