An advert promoting Tesco's burger has been banned over "misleading" claims.
Complaints were made after Tesco claimed their Plant Chef burgers could make a positive difference to the environment compared with their meat equivalents.
The TV, video on demand, radio, press, Twitter and website ads in October and November featured a woman about to eat a burger while hearing the words on television: "The planet is continuing to warm," after which a voice-over said: "Now that's not what Zoe likes to hear, but she's gonna roll up her sleeves and do her bit ... and there it is, a delicious Tesco Plant Chef burger.
