Thailand should draw up a long-term recovery plan for tourism as part of the national agenda instead of waiting for organic growth as the travel market remains stagnant, with lower demand than in previous years, according to the executive chairman of Thai AirAsia.
"International air traffic has gradually improved, but people obviously do not have the same travel habits. For instance, Singaporeans who visited Thailand on a weekly basis prior to the pandemic might travel just once every two or three months even as travel restrictions between the two countries were eased," said Tassapon Bijleveld of Thai AirAsia.
