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Bangkok Post

Business

THE TRUTH ABOUT: Thailand the global leader in cross border purchases | History Defined

Thailand Facebook TikTok e-commerce Shopee

Roughly 63% of Thai e-commerce businesses use some form of AI.

Thailand leads the globe in regular international purchasing, with 34% of shoppers buying cross-border on a weekly basis.

The domestic market is also reliant on cash-on-delivery payments and dominated by Shopee in the e-marketplace sector, while social commerce is driven by TikTok and Facebook, according to the "eCommerce Trends 2026" report by DHL eCommerce.

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