Today, Apple turns 50. Half a century since Steve Jobs, Steve Wozniak and Ronald Wayne signed the papers in a Los Altos garage and set about changing the world. It's a remarkable milestone, and I say that as someone who has spent a large chunk of a creative career on Apple hardware, Apple software and the particular kind of smugness that comes with both.
But birthdays are also a reasonable time for honesty. So here, with genuine affection and only mild exasperation, I'd like to regretfully identify three mistakes Apple is making right now.
