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Marie Claire
Marie Claire
Lifestyle
Natalie Hughes

YOU WONT BELIEVE: The 90s called monogrammed swimwear is back - You Need To See This

Gucci Lido Swimwear Campaign.

From capri pants to baggy jeans, the revival of '90s and Y2K style is the gift that keeps on giving. Fashion's latest obsession? Swimwear that's liberally adorned with logos.

Luxury houses including Chanel, Gucci, Christian Dior and Louis Vuitton are all revisiting monogrammed swimming gear, with collectors of the original iterations driving prices high on pre-loved platforms.

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