Frontier AI models have been all the rage, but many organizations are realizing that less can be more at the moment. In June, Anthropic released Fable 5, one of its most powerful models, but as of August 2026, research indicates it only accounted for 11% of business spending on Anthropic's models, while OpenAI's GPT 5.6 Sol accounted for 23%.
This indicates that the demand for frontier AI models might not warrant the cost for most organizations. After companies like Meta went all-in on tokenmaxxing at the start of the year, many organizations are now modelmaxxing, routing tasks to the most cost-efficient models on offer.
