The Apprentice viewers complained moments into the BBC show as it made its return for a new series.
The BBC programme kicked off its latest series tonight, with 18 hopefuls vying to secure a £250,000 investment in their business by Lord Sugar. Claude Littner and Karren Brady returned for the latest series as Lord Sugar's aides.
However, it wasn't long before fans of the BBC programme took to Twitter to express their frustration at the new series as they fumed over the 18 hopefuls' cockiness and went on to claim it was more like Love Island than a business show.