Given the apparent failure of Vision Pro, it seems fair to say that there's a lot at stake for Apple when it comes to its rumoured smart glasses. The company is going to want to get its second stab at AR eyewear right – but the reputational risk could be even greater this time around.
Over the last few months, controversy has been building around what are increasingly being referred to as "pervert glasses". Yes, this dubious nickname for Meta glasses is doing the rounds online, leading the company to announce a slew of privacy measures in attempt to combat the product's increasingly negative reputation.
