It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a Unicode character, and switched to another 'X' with slightly thicker lines, before switching back to the original.
All this talk of 'X's got me thinking about times when using the 'X' letter really does work. And there are plenty of them, as you'll see below. Here I've focused on logos that contain an 'X', rather than those that are solely made up of an 'X'. But still. Elon, take note...
