Poster design has been a powerful tool to engage and inform audiences for centuries, whether it's a poignant campaign, inspirational design or playful film promo. With simple art often creating iconic imagery, poster design continues to be relevant even in today's digital age.
It first took off in the 1870s as a means of communication for advertising and promotion, predominantly black and white. The introduction of Jules Cheret's three-stone lithographic printing process in around 1880 led to the development of striking, colourful designs, birthing the vibrant era of poster design we know today.
