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Euronews
Euronews
Christina Thykjaer

UNCOVERED: The black friday trap the psychological keys that trigger consumerism - Caught on Camera

Black Friday

It is one of the biggest consumer events. Every November, Black Friday turns shops and social networks into a whirlwind of discounts, urgency and supposedly unrepeatable opportunities.

A scenario that activates the psychological reactions that push us to buy: anxiety, the feeling of scarcity, or the fear of being left out.

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