The craft revolution is everywhere: Craft beers, specialty coffee, handmade soaps and artisanal ice cream. While some may think this is foolish snobbery, others revel in the esthetics of craft experiences.
The craft revolution is often seen as a reaction against excessive industrialization or as a way to keep traditions and culture alive in the face of a homogenized, corporatized world. Instead of privileging the pursuit of profit, craft businesses and professionals are part of the rise of creative professions. They are driven by esthetic engagement, creative expression and an aspiration for quality.
