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Sports Illustrated

Bruce Blythe for CME Group

INSANE: The drive for more data in sports and financial markets - The Real Truth

CME Group Saracens Rugby

Paid Content from CME Group

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior

• According to one estimate, the global sports analytics market will grow to more than $12 billion by 2030, up from less than $3 billion currently

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