Last night's Antiques Roadshow served up a piece of brilliant logo design history we didn't know we needed – initial sketches of an early The Beatles logo from 1962. The designs are complete with small alterations from "John or Paul", and look very different indeed from the dropped-T logo that came to be so well known.
A guest brought the sketches onto the show, explaining that he was asked to create the design around the time Ringo Starr joined the band. With the "B" made to look like an actual beetle and a beautiful handwritten cursive font, the logo was meant to adorn the drums. But, said the guest, Starr didn't want anything on his drums so the logos were never used and consigned to history (as we're sure first drafts of many of the best logos have been).
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