What you hold in your hands is a new version of ES Magazine. A new logo, new voices including columnist Susie Lau, a section charting the who, what, where and when of each week and a My London reboot. Don’t panic: it’s still the ES you know and love but it’s had a facelift — and, let’s be honest, who doesn’t need a little zhuzh in January?
ES is 35 years old this year. It officially launched in October 1987 as a monthly magazine. On my desk, as I write this, is the first pilot copy. Full of smart, funny opinion and bold imagery, and promising to ‘bring an added dimension to living in our great city’, it’s been my roadmap to reimagining ES. You can see that original cover right here: bright red with an illustration of the iconic Eros statue from Piccadilly Circus. Eros has long been an integral symbol of the Evening Standard newspaper and magazine, and the accompanying QR code links to a specially commissioned film by Ruth Hogben, celebrating our winged mascot.
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