When it comes to new technology, cost is very often the biggest source of anxiety for today’s consumer. In an era of economic volatility and uncertainty, the ability to purchase new tech, like a laptop, smartphone, or tablet, can depend heavily on external factors such as inflation and supply chain reliability, which play a major role in cost and consumer spending power.
According to Assurant’s 2025 Connected Consumer Trend Report, 44% of tech users surveyed expressed concern over the cost of new technology, while 27% say the cost of newly announced devices or upgrades is a major obstacle to purchase. Further, nearly half (49%) of tech users said they are interested in upgrades but hesitate or refrain due to cost. Overall, cost is consistently the most negatively perceived factor in the adoption of new technology.
