Back in 2023, McDonald’s made headlines with its first-ever small-format, beverage-led concept called CosMc. The spinoff chain offers patrons an array of eclectic beverages, including Island Pick-Me-Up Punch, Tropical Spiceade and S’mores Cold Brew. There are also food items from Savory Hash Brown Bites and Pretzel Bites to Caramel Fudge Brownies and a Blueberry Lemon Cookie Sundae.
CosMc quickly became a hit. The chain’s inaugural location in Bolingbrook, Illinois, saw double the number of visits that a typical McDonald’s saw chainwide last December, according to a report from Placer.ai. CosMc also had triple the amount of traffic per square foot than a traditional McDonald's, the report added.
