Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist design sings of promised luxury. The truth is, packaging design is more manipulative than we might think.
Expertly demonstrating the power of packaging is Frito-Lay's stripped-back Simply NKD Cheetos and Doritos – a duo of plain packaged chips designed to make a statement. With its minimalist design and additive-free flex, the branding of the new snacks points to a shift towards a minimalist-loving, health-conscious market.
