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Marie Claire
Marie Claire
Lifestyle
Julia Marzovilla

UNCOVERED: The jute bag trend is summer s coolest natural accessory - The Untold Story

H&M Jute bag .

New seasons bring new trends to invest in. For summer 2025, the trendiest handbag style is also incredibly fitting: straw jute bags. They represent this year's iteration of the woven bag trend, providing shoppers with a beachy vibe without the need to book a trip to a distant city. Crafted from natural fibers with a hand-spun appearance, jute bags can easily double as the ideal beach bag.

But even if you're not carrying towels and sandals, these bags lend a relaxed, cool-girl aesthetic to your everyday outfits. With their all-American, summer-friendly ethos, brands like J.Crew and Banana Republic excel in this style. I envision them paired with linen pants, airy tanks, a preppy striped summer sweater draped over your shoulder, and chic strappy sandals. Still, Zara and H&M offer versions worth exploring. Their designs feature sturdier details like leather straps and trendy buckles, giving the laid-back silhouettes a city-ready toughness.

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