Snapchat is a social media platform that remains a mystery to most people over the age of 35. And yet in these days of rapid app updates and live testing, it's somehow already been around for long enough to have had not one but two redesign scandals.
If you missed it, the first was back in 2018. On that occasion, a complete overhaul of the app's UI caused over a million users to sign a Change.org petition demanding that Snap Inc put things back the way they were. It will grow on you, the company insisted back then... and usage fell for the first time since the company's launch in 2013.
