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Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University

YOU WONT BELIEVE: The marketing genius of spotify wrapped - What They Never Told You

Charli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles. Kevin Winter/Getty Images for Spotify

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal.

Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by the Irish band Shanneyganock. I heard it first thanks to my son, whose friend had been singing it on the swings at school. My son found it utterly hilarious, and it’s been playing in our house nonstop ever since.

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