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Marie Claire
Marie Claire
Lifestyle
Katherine J. Igoe

FOUND: The most covetable 2010s beauty trends - You Need To See This

10s - kendall jenner.

Cast your mind back to the '10s, and you'll recall an explosion of quickly moving, social media-inspired beauty moments. Some of these trends, like matte makeup, evolved easily into the trends of the present day; others now feel like a regrettable experiment. But with the benefit of hindsight, we can look back to the '10s and pull out a few trends that struck gold. For example...

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