I've long lamented Apple's move away from fun, colorful design. Whereas the Apple design department of the nineties and noughties was seemingly irrepressible, everything, including the logo, suddenly went silver and/or grey – and things have stayed that way since.
We've seen a few hints of the company revisiting its colourful retro roots over the last few years, most notably with the advent of the current iMac. But as Gen Z embraces Y2K tech and the iPod becomes cool again, is it possible we might see a return to the days of the colourful, translucent iBooks and iMacs of yore? A few days ago I'd have said it wasn't possible. But a new Apple event logo is suddenly giving me hope.
