Jaguar’s Managing Director, Rawdon Glover, recently stated that the company has come to grips with the fact that most customers will take their business elsewhere following the brand’s reinvention. He estimates as many as 85% of buyers won’t return to purchase the Type 00 when it arrives in production guise later this year. Why? Because the Tata Motors-owned company is undergoing a complete transformation, one that will cater to a different crowd.
