Supplements have long been seen as a safety net for preventative health. When habits slip, turning to a strategic mix of capsules, powders, liquids and sprays can feel like insurance for your wellbeing. Yet while half of adults put their faith in supplements, the question remains — are we using them blindly? Ask the average person with a well-stocked supplement cupboard why they are taking each product and they may struggle to give a clear answer. Often, supplements become routine rather than being based on informed choices.
A carefully curated supplement stack is no longer seen as the gold standard of preventative healthcare. Instead, a new wave of personalised subscription-based health services is emerging, combining regular blood analysis with tailored health plans built around individual results. According to Dr Rangan Chatterjee, co-founder of Do Health (£249 a year) which launched this Spring, the shift is being driven by a growing demand for personalised data that addresses the root cause of health concerns.
