Designing cult accessories is in Miuccia Prada’s blood. As the youngest granddaughter of Mario Prada, who founded the luxury leather goods company in 1913, Miuccia took over the business in 1978. After nearly 50 years at the helm, Prada is today not only considered one of the most iconic Italian fashion houses but continues to design some of the most sought after accessories money can buy. So it’s no surprise that when it comes to making that all important investment handbag purchase, Prada is often front of mind. In fact, the fashion house topped The Lyst Index's hottest brands list at the end of 2023, moving into the top spot for the third time, with searches for the brand up by 41 percent YoY.
