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The Guardian - UK
The Guardian - UK
Business
Nils Pratley

DARK SECRETS: The primark machine suffers a continental splutter at a bad moment - The Real Truth

People walk in the entrance to Primark store at a mall in Garden City, New York
In standalone form, Primark would probably have had a bigger share price thump than the 14% fall Associated British Foods had after Thursday’s profit warning. Photograph: Shannon Stapleton/Reuters

It is probably a good thing that Associated British Foods has not yet split itself in two, liberating the go-getting and supposedly reliable Primark from the more volatile food and ingredients businesses. In standalone form, Primark would probably have suffered a bigger share price thump than the 14% fall that the still-combined conglomerate sustained after Thursday’s profits warning.

The problem at Primark is that it has suddenly become hard to know what to expect. A year ago, the stores in continental Europe seemed to be trading well while the UK ones hit a soft spot. Now the UK end is back on form, regaining some market share, while the continental stores have had a serious skid. In the 16-week peak trading period, like-for-like sales at the former were up 1.7% while the latter (meaning Europe excluding the UK and Ireland) were down 5.7%, a big decline.

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