Get all your news in one place.
100's of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Sebastian Oakley

BIZARRE: The pro camera label now feels about as meaningful as a sticker on a suitcase - You Need To See This

Sebastian Oakley with Nikon D800 and 600mm f/4.

Let’s be honest, in 2025, the “pro camera” label feels about as meaningful as a sticker on a suitcase. In a market where every brand is trying to out-spec both their rivals and themselves, we’ve flooded the shelves with bodies that all read the same on paper: 4K as standard, 8K if you fancy it, 40-60MP sensors, full-frame everywhere, 20–30fps bursts like it’s nothing. A decade ago, those were gated, elite features. Today they’re Tuesday.

Which is why the old hierarchy has crumbled. A Nikon Z9 or a Canon R1 might spring to mind when you say “professional,” but the same companies now ship “lower-tier” models that share the headliners. Once upon a time, you paid a premium for locked features you literally couldn’t get anywhere else.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.