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Fortune

Allie Garfinkle

HISTORICAL FACTS: The riddle of the bereal deal | History Defined

BeReal Andreessen Horowitz Amy Wu Voodoo Mistral Menlo Ventures

(Credit: Fabian Sommer/Picture Alliance—Getty Images)

In between Elon’s pay package, Apple’s developer conference, and the surprise end of Likes on X, something really weird happened this week: BeReal, the quirky social media app, was acquired by Voodoo, a mobile gaming company, for €500 million.

A social networking company acquisition? In 2024? Acquired by a gaming company? A half-billion dollar (or euro) price tag? Nothing about this seems normal.

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