You probably have a gift card tucked inside a drawer, wallet, or forgotten birthday card somewhere in your home. Maybe you’ve been saving it for something special, even though you can’t remember what that special purchase was supposed to be.
Surprisingly, gift card psychology helps explain why people sometimes struggle to spend money that’s already theirs. The strange part is that keeping a gift card untouched can feel more rewarding than actually using it, even when that decision eventually costs you money.
