The THX logo appearing on screen has become synonymous with the feeling of settling in for a truly cinematic experience. Developed at George Lucas’s Lucasfilm in the early 1980s for the release of Return of the Jedi, the THX brand has grown to become an assurance of audiovisual quality.
Both films themselves and the auditoria they are shown in are required to meet stringent standards in order to be THX certified – and the logo that indicates this certification has gone through many incarnations over the years.
