It’s hard to miss the Trackhouse Racing logo. While it does have an eye-catching electric-blue flare, the team took a different approach than the rest of the NASCAR Cup Series paddock. Most showcase some variation of its name, whether in full or an abbreviation. However, Trackhouse kept it simple and modern with three lines and a slash through them, encompassed by a circle.
The sleek look mirrors that of a brand, which is how founder Justin Marks created the company. “Trackhouse Racing is a race team that represents what we believe the future of motorsports teams can be, and that’s truly a sports entertainment brand,” he says. “An entity that tells compelling stories and unites a fan base and inspires people.”
In just its second season (and first as a fully autonomous team), Trackhouse not only has three wins to its name but landed both its full-time cars into the second round of the Cup Series playoffs, which is dominated by the legacy teams. A driver from Joe Gibbs Racing, Team Penske, Hendrick Motorsports and Stewart-Haas Racing has won the championship ever since 2005 when Tony Stewart took the title, with the exception of Martin Truex Jr. in ’17.
