Truth Is Everything: 72% of People Say It's More Important than Ever to Prioritize Truth
Research from McCann and Economist Enterprise reveals global growth will be driven by brands' ability to eliminate doubt and connect with the world's fastest-growing audience with ideas that move at the speed and flow of culture
NEW YORK, June 12, 2026 /PRNewswire/ -- McCann today released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in how brands achieve growth and relevance, globally. This year's study draws on independent insights from an analysis of B2B decision-makers conducted by Economist Enterprise, the B2B arm of The Economist Group.
