Tarte Cosmetics may be a fan favorite amongst celebrities like Shay Mitchell and Kourtney Kardashian but recently, the popular beauty brand has been wrapped up in controversy after several Black creators accused Tarte of mistreatment and racism.
Back in January, Tarte hosted a viral Dubai influencer trip, where influencers and content creators dropped more than $3,000 for a three-night excursion in the luxurious tented pool villas at The Ritz-Carlton. It didn't take long for the trip — which, mind you, actually took place in Ras al Khaimah — to garner online hate, notably on TikTok. Many complained that it came across as nauseatingly gaudy and "tone deaf" amid an ongoing inflation surge. One TikToker also complained about the trip's budget and lack of diversity.
