"Silence, brand!" Has become a buzzword for the corporate cringe inflicted when brands hammer a joke to death on social media. It's usually uttered when brands try to muscle in on an existing meme, but here's an example that started with a big brand actually doing something funny.
When Levi's circumvented FIFA guidelines dictating the covering-up of all non-World Cup branding by simply sticking a sheet over its iconic silhouette, the internet applauded its audacity. Then Heinz did it. Then Gillette did it. And there are probably more to come.
