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Salon
Salon
Politics
Dennis Aftergut

YOU WONT BELIEVE: The work of wooing the uncommitted - You Need To See This

A small band of activists was ready when leaders of the “Uncommitted movement” in Wisconsin and Michigan issued a statement last week urging their followers to cast their ballots against Donald Trump. It was a step in the right direction, even if it stopped short of an outright endorsement of Vice President Kamala Harris. On Monday, the band of activists released a video ad aimed at those same “Uncommitted” voters. The ad was designed to complete the logic of their leaders’ announcement, making explicit to those voters how important it is to cast their ballots for Harris.  

The video’s narrative is simple. A diverse group of adults young and old are out for a pizza dinner on election night. The festive mood is interrupted by a breaking news alert on TV: “It’s now looking likely that Trump has beaten Harris for the White House.” 

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