Even the sharpest brands can make ill-advised mistakes that alienate their core customers and tarnish their image. From changes in product focus to misjudged ads, its all to easy to make a wrong step, and four big brands stood out as prime examples of branding fails in 2024.
It's sometimes hard to say if a brand campaign was really a mistake. The fact that people criticise a design or an ad on social media doesn't mean it failed. Sometimes brands court controversy precisely to get people talking. The crticism will ebb away and what people will remember is the brand name.
