As someone who has always lived with pets, I can confirm they're sometimes the fluffy equivalent of a sentient bin. If I had a penny for every time I've shouted at my cat, "What are you eating?" I'd be a millionaire. Despite this, we still love our furry friends, and looking after their health is important, which is where the new print ads for Mousoudi Pet Shop come in.
A mixture of disturbing and enlightening, these bizarre ads might be a little visually off-putting, but they hone in on an important part of pet ownership – the danger of food scraps. With their unexpected visuals and authoritative copy, these simple yet striking ads are nearly impossible to ignore