Coyote Vs Acme, the film that Warner Bros didn't want you to see, has been getting rave reviews, with a 95% rating on the aggregator Rotten Tomatoes. The test at the box office comes next week, and, the movie is breaking billboards, cars and street furniture and vehicles to make sure people know that.
A series of clever OOH Coyote Vs Acme ads see the Acme corporations infamously risky products smash their way into the real world (Also see our pick of the best billboard adverts).