In the social media age, chucking out a few posters to promote your upcoming film doesn't cut the mustard – you need something that stops scrollers in their tracks. Nailing this brief is the latest campaign for Rental Family, an upcoming comedy-drama movie that's blurring the line between reality and fiction.
Along with dropping some of the best movie posters I've seen in some time, the playful campaign adopts realistic guerrilla marketing tactics to immerse its audience in the film's bizarre world. If lead actor Brendan Fraser wasn't already enough to convince me, consider me thoroughly invested.
