Insurance companies aren't really known for their exciting advertising campaigns, but specialist insurer Hiscox is changing all that. Following on from its ‘most disastrous campaign ever’ that targeted copyright infringement risks campaign, the new work, created by Uncommon, focuses on collectors' items.
The adverts rely heavily on beautifully crafted copy and elegant imagery, and target audiences who have precious collections such as fine wines, rare watches, fashion pieces, art, antiques and jewellery. This is not just your bog-standard insurance.
