When it comes to billboard marketing, it's pretty hard to reinvent the wheel. But among the sea of conventional copy and overplayed imagery, prostate cancer charity Prost8 is here to switch up the scene with its interactive retro game billboard. The twist? It's controlled by your behind.
Perhaps one of the most unconventional approaches to billboard advertising I've ever seen, Prost8's campaign is much more than a bit of fun, leveraging humour to demystify an enduring men's health myth. Bold, clever and delightfully silly, Prost8's amusing campaign is the perfect accompaniment to Prostate Cancer Awareness month.
