Bath and Body Works has recently been in some hot water for a candle collection that features a questionable design oversight. The seasonal "Snowed In" candle was quickly withdrawn from shelves for its controversial design that appeared to feature white hooded figures which garnered some unsavoury comparisons.
There are no hard and fast rules to packaging design, but Bath and Body Works' recent design mishap shows that the internet is capable of picking apart even the most seemingly innocent designs. While I don't believe there was any nefarious intent with this candle packaging, let this be a lesson – always get multiple perspectives before signing off on a design.
