Beauty brands tend to follow certain cliches, but one that aims to change the game requires a unique identity. DCYPHER teamed up with agency Sergeant Walnuts to deliver just that, resulting in a sharp look that's inspired by its technological approach to personalising make-up.
Describing itself as the world's first ‘mixed to measure’ beauty brand, DCYPHER aims to make scanning dozens of shades on a shelf to find one that "comes close" a thing of the past by making bespoke foundation to match each customer's unique skin tone. Its new branding is as unique as its process (see our pick of the best branding books for more inspiration).
