Jaguar is about to undergo its biggest reinvention since its inception with a complete new range of electric vehicles. Today, it revealed some of the new branding including a reinterpretation of its iconic logo.
The ethos is a return to the words of its founder, Sir William Lyons, that a 'Jaguar should be a copy of nothing.' The released images feature a palette of bold colours and a new font that feels a world away from what you might expect from the company that was founded in Blackpool in 1922.
