Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are actually sounds. And now we know which sonic logo is the most recognisable in the US.
According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over 70,000 respondents, Arby's has the most well-known audio branding.
