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Creative Bloq
Creative Bloq
Technology
Daniel John

RARE PHOTOS: This optical illusion billboard is genius and gross - The Real Truth

Frontline ad featuring people walking over a poster of a dog to create the illusion of them being fleas.

If there's one thing the best print ads have in common, it's that they're all double-take worthy. And that's certainly true of this example that's recently resurfaced on Reddit, where it's going down a storm.

The ad for Frontline flea treatment features, at first glance, a dog itching itself in an attempt to rid itself of dozens of tiny black fleas. But on closer inspection, it soon becomes clear that those aren't fleas... they're people.

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